Resources

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

MarketingSherpa is a research firm that publishes important marketing research to help determine what works and what does not work in marketing. Resources include statistics, case studies, surveys and research studies.

Sirius Decisions provides research and advisory services focused on the operational intelligence sales and marketing executives need to maximize top line growth.

MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer's guides and thought-leader panel discussions. Updated daily, the content enables professionals to stay current and effective.